Users will soon have a new feature that permits them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This development coincides with a surge in AI-generated material, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A significant portion of this output is classified as low-quality AI content, a term for inferior, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to informative clips, and we aim to offer the community the option to increase or decrease of that, according to their own likes,” stated a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service tagged as AI-generated. Overall, in excess of 100 mn media items are added to the app every day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they watch by using the topic control setting in the platform and choosing AI-made media. Other topics that currently be adjusted under the setting encompass news, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s policies require creators to label “realistic” artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the service will from now on add an AI-generated label to content created with its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2m educational fund for experts and organizations to create educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in educating computer science.
Platform Protection
The platform has defended its safety measures, amid debate over proposals to lay off numerous content moderators in Britain. TikTok is planning to cut hundreds of positions in its content moderation division in London, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by eliminating the most graphic content prior to it has to be seen by humans. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
